Prom dresses don’t all have to be overly elaborate, ostentatious and maybe even a little frumpy to be worthy of the occasion. When that special day comes, there is no need to sacrifice comfort and the little things that make you unique.
UO seems to be taking this new approach, producing some elegant and classy creations, utilizing color, cut and style in ways that makes each dress special. But, before we get into all that, let’s take a moment to appreciate the beautiful diversity and elegance of the models used in the campaign.
Really obvious is OU’s use of and emphasis on pastels.
In looking at all the really amazing selections, the dresses can be separated into 3 broad categories. The first category is the home-girl. These dresses give the vibe of a girl who’s grounded, and may be even a bit of a book worm.
The second category is the risk-taker. And, here the dresses suggest a future business mogul, and mba candidate in the making. The last category is the outright rebel. She may still be grounded and aspirational like the other categories, but the dress are suggestive of a girl who places paramount importance on independence and riding in her own lane.
Finally, this cute suede handbag is everything
Visit UO’s website for these dresses and more.