With summer in full bloom, Gap, Inc has a simple message for the sun lovers: “Life is Shorts”. Their summer campaign has nestled around comfort and color. An assortment of colors mainly centered around green and coral orange with fluorescent hues, hang from ropes at the Gap women store on Broadway, inbetween Astor Place and NYU in New York City.
Boyish by nature, shorts are an essential “Qt” item for frolicking and prancing out and about during the season of fun.Coupled with what appears to be a well-worn jeans biker jacket, the tom-boy in you can be given free-reign to paint the town red.
The belt accessories are eclectic and complementary to the attitude of adventure a pair of shorts invokes.
Made from 100% cotton the shorts are not form-fitting, sit at the waist, and ultimately they’re all about being playful and relaxed.