H&M has rolled out a glamour-meets-sustainability collection, called the “conscious exclusive“, to promote sustainable fashion. According to H&M, the sustainable materials used include organic cotton, recycled polyester, recycled polyamide, and Tencel. Tencel is a kind of rayon made from dissolved pulp.
The H&M stores in Manhattan have been putting them up on their store-front displays. One of the best displays of these exquisite items, is at the H&M store on 34th Street and 7th Avenue.
The dresses are stylishly composed and elegantly embellished. The burgundy or wine-colored fitted dress has a V-neck that plunges a little, and covered in roses makes for a day filled with smiles and happy thoughts.
The powder-pink colored sleeveless dress, which has a tulip-shaped skirt, is adorably embroidered with rhinestones to complete the youthful yet urbane look.
A cool name for this collection would have been “Qonscious Qouture”.
Other “Qt”, sassy and vivacious outfits on display were: